Lemaire: Un Coup de foudre
A French-Japanese love affair
Bringing Lemaire to Zurich wa sone of our key missions - this Parisian brand is as timeless as it is elegant and norm-bending. If you know Lemaire, you are aware of its unique aesthetic. The Parisian elegance blended seamlessly with cuts and details emblematic of Japanese fashion. Deep pockets, wide cuts. Letting a Lemaire piece on a hanger certainly does not do it justice.
What we love and what we believe is truly unique is Lemaire’s ability to create a unisex cut that fits seamlessly both the male and the female physique and silhouette, making the item almost as if “made on measure” for the owner.
Very few designers are capable of blending so effortlessly what we know as the Parisian élégance together with an almost functional, at times military style.
The ss2022 collection of Lemaire is light, timeless and unapologetic. We love in particular the Lemaire large pant, the two-pleat pant in denim anthracite and the notorious small croissant bag.
Explore the collection in store and online.
